Sunday, 22 June 2008

'Sarah Marshall' ads hard to forget, skip

Spot for film ranked among most-watched by TiVo users





Sarah Marshall, one of the main characters in Universal's "Forgetting Sarah Marshall," proved memorable or at least entertaining enough to keep TiVo viewers from skipping ahead.


A broadcast spot for Universal's "Forgetting Sarah Marshall" ranked as the highest among commercials airing during a show, according to April ratings released by TiVo.


The spot ran during an episode of NBC's "The Office," which failed to make the top 10. The ad campaign for "Forgetting Sarah Marshall" also was the least fast-forwarded on broadcast primetime in April, TiVo said.


"Once again, the lack of correlation between ads viewers choose to watch, compared to the top-rated programs, is astonishing," said Todd Juenger, vp TiVo audience research and measurement. "The commercial with the highest viewership appeared in a program that didn't even crack the top 10. The highest-rated program, 'Grey's Anatomy' airing on April 24, had 33 paid commercial spots in it, but only two of them (both for motion pictures) made the top 10 commercials."


Ads for new movies comprised five of the 10 best-ranked commercials that aired during the month. Among the top five commercials were ads for the film "Hancock" during ABC's "Grey's," for Ford during Fox's "American Idol," for the film "Made of Honor" during ABC's "Desperate Housewives" and for Glaceau Vitamin Water, also during "Idol."


In terms of time shifting -- where viewers have the option of fast-forwarding and have control over the ads they watch -- the top four ads ranked the same, with a spot for the movie "Sex and the City," which ran during "Housewives," coming in fifth.



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Emma Roberts Says She'll Never Get Used To The 'Hectic And Crazy' Red Carpet




WEST HOLLYWOOD, California — To the uninitiated, the idea of strolling a red carpet in a form-fitting bit of couture, obliging the eager paparazzi with a few poses and waving to your adoring fans may seem like some sort of dream come true. But here's a little secret: It's not.

In fact, it's pretty much the complete opposite: a maddening mile of screaming photogs, blinding flashbulbs and grabby publicists, a daunting gauntlet demanding perfect poise and even better posture. All it takes is one wrong step in your stiletto heels, or one misbehaving bit of garment, and suddenly, you're splashed all over every gossip site and celeb rag around the globe. Despite what some may tell you, it is not as simple as smile, step and repeat.


And yet, the carpet is an integral part of every star's career. So, with the MTV Movie Awards just around the corner (Sunday at 8 p.m. ET, to be exact), we decided to follow Hollywood up-and-comer Emma Roberts as she prepared to walk at the gala opening of Chanel's newest store on Robertson Boulevard. At 17, she's already no stranger to red carpets, but that doesn't mean she's any less terrified of them.

"Everybody thinks red carpets are really, really glamorous, but they're actually really hectic and crazy. Everyone's stepping over everyone and talking over everyone," Roberts laughed from inside her limousine. "It's always a little bit exciting and a little bit scary. And even though I've done a bunch of them, I still get a little scared before I step out of the car."

And what, specifically, scares her the most? Well, there are actually two things, though both involve the same thing: the ever-present threat of a dress disaster.

"I get nervous when I'm getting out of the car with a dress on, because I don't want it to fly up and have a notorious picture. So I try to hold my dress down when I get out of the car," she said. "The dress is always a problem. When you're choosing one for a carpet, it's a very long process. You have to like it and it has to fit you right ... but most important, you don't want to choose one that's going to get you on a 'worst-dressed' list."

Sage advice. And while she might not be a fan of the red carpet, Roberts had better get used to walking it. She has a pair of films on the horizon — the teen comedy "Wild Child" and the family film "Hotel for Dogs" — and she just wrapped production on the indie "LymeLife," alongside "Sex and the City" actress Cynthia Nixon and Alec Baldwin. That means there's plenty of premieres in her future, which only means more carpets to brave.

"My biggest problem is that my eyes water really easily, so by the end of the carpet, I'm trying so hard to keep them open. And I've been smiling so long that my mouth really hurts," she said. "But aside from that, so far everything has been pretty good. I mean, I haven't fallen down or anything like that ... and hopefully I won't jinx myself."

The MTV Movie Awards will air live on MTV on Sunday at 8 p.m. ET! Find all the latest updates on nominees, presenters, performers, voting, contests, movie exclusives and much more at MovieAwards.MTV.com. And check out Movies.MTV.com for the latest movie news, trailers, photos and more!






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Rocky - Dreamworks Outsources Investment





After a sometimes rocky and often antagonistic relationship with Paramount executives
over the past three years, the principals of DreamWorks, Steven Spielberg and David
Geffen, are reportedly close to a deal that would see Mumbai-based Reliance ADA Group
invest more than $500 million to revive the company as an independent filmmaker.
Today's (Wednesday) Wall Street Journal, citing people familiar with the talks,
said that in addition to Reliance's investment, Spielberg and Geffen plan to
borrow $500 million. The new DreamWorks reportedly plans to produce about six films
a year. However, no studio has yet been selected to distribute them. (DreamWorks
Animation, headed by Jeffrey Katzenberg, currently has a long-term distribution deal
with Paramount.)






18/06/2008





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Yak Ballz

Yak Ballz   
Artist: Yak Ballz

   Genre(s): 
Other
   



Discography:


My Claim   
 My Claim

   Year: 2004   
Tracks: 15




 






The Edge of Heaven

Director Fatih Akin (HEAD-ON) flies between Germany and Turkey for this drama. THE EDGE OF HEAVEN (AUF DER ANDEREN SEITE) explores the relationship between a father and son, as well as the contentious issues of immigration and bureaucracy. In German, Turkish, and English, with English subtitles.

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White Stripes win battle of Euro 2008 songs

BASEL (Reuters) - The late Luciano Pavarotti did it at Italia 90 with Puccini's Nessun Dorma, The Lightning Seeds triumphed at Euro 96 in England with Three Lions and The White Stripes are number one among fans at Euro 2008 with Seven Nation Army.


The song's catchy guitar riff is everywhere: accompanying the teams from the tunnel before matches, bellowed by fans on the streets of the Swiss and Austrian host cities, on radio and television and in shops and supermarkets.


It has easily eclipsed the tournament's official song, Can You Hear Me? by Spanish pop star Enrique Iglesias, and Shaggy's official mascots' song Feel the Rush.


Fans have dreamed up their own lyrics, such as Italians' "Cam-pioni-del-Mon-do" (world champions), or simply joined in unison to shout along with the thumping riff: der-de-de-de-de-der-der.


As Swiss tabloid Blick pointed out on Friday, it is not an especially challenging undertaking even with drink taken, which partly explains the song's success.


Russell Warby, a London-based agent for the Detroit band, said on Friday that Seven Nation Army's popularity among soccer fans started in Italy at club level before spreading to supporters of the national team.


"Football anthems are the people's folk music," Warby said. "They grow in this way."


Seven Nation Army is from the band's 2003 album Elephant.